Under the agreement, Urban South will assume operations of the hospitality brand that owns and operates four concepts in Pensacola: Perfect Plain Brewing Co., Garden & Grain, Perennial and The Well. The transaction will officially close on October 1, and all entities will retain their current brands, operations, and staff.
“Our relationship with the Perfect Plain team started just as you would imagine – over a Perfect Plain beer and a day on the Pensacola Bay,” said Jacob Landry, Founder of Urban South Brewery. “Through years of beer collaborations and brewery visits, we’ve developed strong mutual respect. We quickly realized that we could build on an already solid foundation by combining Perfect Plain’s dedication to hospitality with the manufacturing and distribution expertise of Urban South. Our goal is to work as two halves of a greater whole, getting great local beer out to more people.”
To celebrate the marriage of these two breweries, the team will introduce the distribution of three Perfect Plain beers into the greater Pensacola area in the coming months. Fans can expect to see Perfect Plain tap handles in bars and restaurants before the end of the year, and Perfect Plain cans on shelves in Spring 2023. Urban South and Perfect Plain will work with The Lewis Bear Company to distribute Perfect Plain beers to communities throughout the Florida Gulf Coast.
